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RedBeacon: Tough Slogging Ahead

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In a quick Twitter post I described RedBeacon as ServiceMagic meets LocalPrice meets Bookfresh or Booking Angel:

Picture 81

And you could substitute other company names for the ones above; there’s nothing truly novel here as far as I can tell. Admittedly I haven’t spoken to anyone at the company but the challenges of executing on this type of model — though it works in theory for both advertisers and consumers — are considerable and fairly well documented:

  • Must build consumer awareness and traffic
  • Sell to SMBs

When you’re bootstrapping both sides of the local equation it’s extremely difficult.



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